Bevel

Millions of people wear glasses and yet most only have one pair, perhaps with a sunglass alternate. And yet, most people wear their glasses day in day out, in the office, while working out, at a black-tie affair, and while just flopped on the couch watching television. Richard Mewha and Rick Nelson think about this a lot, which makes sense as they’re in the eyewear business and founded their own eye frame company, Bevel, in 1999. They’re committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse. 

While Richard focuses on design, keeping up with the cultural zeitgeist, esthetic trends and opportunities for international growth, Rick ensures that all other facets of the business are running smoothly. Neither wants the brand to be the coolest or hottest or most recognizable. Instead they’re committed to maintaining a classic but minimalist esthetic, using truly high-quality materials with Japanese production, and constantly seeking innovation so glasses look, fit, and perform better.